The impact of the web on retail marketing has been dramatic; really a brand new paradigm. The business of fine art photography is no different. It is in that context that I have struggled with whether to try to monetize my digital work or if instead I should be satisfied with the exposure I get on the web.
My experience is that sales come from personal contact and that almost no one buys photographic art on the internet. Most see it as a free buffet to copy without payment or attribution. Of course that is annoying and illegal but the reality is it is also the price of exposure.
On the other hand. There is a market for fine art prints. It is a universal truth that when a photograph really speaks to you, you want to engage with a physical copy. As fine art photographer Vincent Versace often repeats, “its all about the print.”
It is in that context that I was recently approached by Daylighted to exhibit on their new platform. A digital display/app system tied to exposure in hotels and other prominent locations.
I like the idea of bringing digital art to the wall using display technology. It is an extension of what we know and see on our many devices and as a result is not unexpected. It also has the advantage of size. In the case of my images, I think size does matter. More importantly I like the idea of exposure to an audience that is engaged in the experience of place and life rather than the internet.; make no mistake, art is meant to be experienced not consumed.
One bit of confusion in the Kindle version you need to be aware of. Even though the text in several locations directs you to the “Last Words” chapter for access to the on-line resources needed for the exercises, it isn’t there. Instead look in the index under the letter “O”. I expect this issue to be picked up quickly as the book has only been out for a week. The paperback should be out around the 20th of August. You can buy a copy on Amazon or through the author’s website.
Vincent Versace’s website can be found at http://www.versacephotography.com
One of the great things about the internet is the ability to see emerging photographic trends. Sites like Flickr and 500px have channels for fresh and popular photos and they are worth checking out. I’m not suggesting copy cat photography. I just think that when you expose yourself to great work, and reflect on it, it helps you to understand and define your own vision. That’s why a recent blog post by John Paul Caponigro cocerning tracking your influences resonated for me.
After reading Caponigro’s article, and a second on concerning identifying the nature of your influence, I thought about my own practice and influences. There are books I go back to for technical ideas and inspiration such as Vincent Versace’s Welcome to Oz and there is the book that started it all for me Photo Impressionism and the Subjective Image by Freeman Patterson and Andre Gallant. I also find myself drawn to painters such as Monet and Van Gogh. I keep a list of photographers I am interested in with web links using NoteLife and visit their sites regularly. Until now I hadn’t looked at the list as a list and it surprised me a bit. In no particular order it includes:
John Paul Caponigro